Primax Breakthrough Revolution for Hearing Aid Wearers

By Ellyn Santiago

Welcome the latest breakthrough in high-quality binaural hearing: the brand new primax™ hearing aid, developed by Signia, formerly known as Siemens.

“It’s revolutionary in the industry,” says Kerryn Lehman, HearUSA Director of Products and Services. With primax™, Lehman says, “People with hearing loss will hear better than people with normal hearing.”

By combining the optimal balance of sound quality and audibility tailored to the wearer’s individual preferences, primax™ is clinically proven to make hearing effortless, thus redefining the ease of listening for those with hearing loss.

With stunning technological advancements, primax™ hearing aids deliver unparalleled ease of listening, enhanced speech understanding, maximized music enjoyment and reduced echoing in noisy, open environments. primax™ hearing aids also have advanced features for wearers with single-sided hearing loss and even the ability to hear a mobile phone conversation in both ears via a wireless transmitter.

primax™ builds on the binax platform by providing a “true binaural experience that redefines ease of listening.” Signia says primax™ hearing aids are the world’s first technology clinically proven by independent studies to reduce listening effort throughout the day while providing better than normal hearing in challenging listening environments like busy restaurants and cocktail settings.

An independent clinical study employing a methodology using objective brain behavior measures with electroencephalographic (EEG) data showed a significant reduction in listening effort for mild to moderate hearing impaired people using primax™. And primax™ provided a significant improvement in ease of listening in demanding listening environments.

“We’ve always done subjective (testing) using client feedback,” Lehman says. “This technology is backed up with research and proven scientifically.”

Indeed, Signia says, “Previously, hearing effort has been primarily measured using questionnaires, rating scales and individual measurements recorded after the hearing test. They were often found to be inaccurate because these methods are subjective. Therefore, a new method was developed to obtain an objective measurement of listening effort based on measured brain activity.”


primax™ Hearing Aids Feature:

SpeechMaster was designed to create an effortless hearing environment. It reduces background noise, focuses on the direction of the target speaker and elevates the target speaker over all other sounds in the environment by analyzing the acoustic environment and employing the first technology that is clinically-proven to isolate the target speaker from unwanted surrounding noise and other speech much like a conductor orchestrating digital noise reduction, directionality and amplification to reduce listening effort.  This is achieved by reducing noise and highlighting the dominant speaker’s voice in speech environments throughout the day.

For hearing aid wearers, a day filled is at once demanding and draining. Lehman says with primax, “By the end of the day, wearers are not as tired.”

The HD Music feature, which maximizes enjoyment for music fans and musicians, was especially created to deliver outstanding music fidelity whether the wearer is listening to recorded music, attending a live concert or even performing music. Lehman described it as a “big wow” for music lovers.

EchoShield, which softens echoes for reduced listening effort, lessens the effects of reverberation in places like large shopping malls, atriums, busy hallways, lecture halls and places of worship, for example.

EasyTek™ connects to primax™ hearing aids, turning them into a headset and offering wireless, hands-free operation that transmits phone calls to both hearing aids for effortless hearing. For those using mobiles not Bluetooth-enabled, the TwinPhone feature improves phone conversations by automatically activating by a magnetic signal so the wearer hears the caller in both ears.

Primax™ is available for testing and demonstrations at HearUSA centers.

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